Resources Library by ANA

Emerging trends for health and functional food products in China

This paper examines the growth of FMCG food products like milk and fruit juices that have perceived health benefits to consumers and investigates the growing trend of these products in mainland China to determine whether Chinese consumers are health...

Catalogue: Asia Pacific 2004

Author: Peter Lee

Company: KANTAR TNS Malaysia

March 28, 2004

Retailing in the city centre

Studies on city streetscapes are relatively rare in the retail literature despite the fact that retail offerings at any point in time are good barometers of societal consumption and important in understanding the changing urban experience. This...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003

Authors: Don O'Riordan, Edmund O'Callaghan

October 26, 2003

How can local brands survive in a global world?

It is exactly twenty years since the publication of Professor Ted Levitt's Harvard Business Review paper on the globalisation of markets.Levitt's main thesis was that cultural differences were eroding so fast, especially in the developed world, that...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: John Fanning

September 14, 2003

Changing equity of private labels: Western Europe

This paper addresses the role of private labels within the perspective of Western Europe and reviews the main factors affecting private label development within the region, the future of private labels vs. brands, and the impact of supercenters and...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Thomas Bachl

Company: GfK

September 14, 2003

Localizing TAM to meet industry's needs utilizing mixed methodology in the Chinese TV market

This paper attempts to discuss how we can best describe the Chinese TV audience and meet industry's needs by utilizing mixed methodology - such as the use of PeopleMeter technology and diary method.Proposed here is a way of 'localizing' the global...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: Makiko Taniguchi, Matt Brosenne, Paul Wang

Company: KANTAR TNS Malaysia

June 17, 2003

From the pyramid to moebius (Spanish)

This paper addresses the issue of socio-economic stratification of Latin American markets, and specifically that of Argentina. Transformations of the last decade have modified the regional scenario and have significantly altered the economic and...

Catalogue: Latin America 2003

Authors: Jorge Karol, Laura Fernández, Fernando Moiguer

Company: Compañia de Negocios Moiguer

May 4, 2003

From the pyramid to moebius

This paper addresses the issue of socio-economic stratification of Latin American markets, and specifically that of Argentina. Transformations of the last decade have modified the regional scenario and have significantly altered the economic and...

Catalogue: Latin America 2003

Authors: Jorge Karol, Laura Fernández, Fernando Moiguer

Company: Compañia de Negocios Moiguer

May 4, 2003

The prospects for local brands in China

The common assumption of globalization, that the brands of current global players will dominate many packaged goods markets, may be open to challenge in China. Local brands may turn out to be far more important than was assumed. Although the initial...

Catalogue: Asia Pacific 2002

Author: Alistair Watts

Company: Nielsen

December 1, 2002

Collaborative knowledge on Asian consumer consumption

This paper set out to show pan Asian consumer trend data across FMCG markets and countries by highlighting the fastest growing categories and focusing on the dynamic dairy category across the main markets of Asia. Asian FMCG trends do show both...

Catalogue: Asia Pacific 2002

Authors: Geoffrey Pickens, Helen Passingham-Hughes

Companies: INTAGE HOLDINGS Inc., KANTAR TNS Malaysia

December 1, 2002